kindle at CCD

Today I was at the Koramangala CCD (short for Cafe Coffee Day) to meet a friend and was pleasantly surprised to see a placard detailing kindle paperwhite loaded with some popular titles like – I am Malala, The Election that changed India by Rajdeep Sardesai and a couple others.

kindle CCD 2Kindle in CCD

Responding to my query regarding the promotion, the store in-charge explained to me that there were 5 or more Kindles in the cafe and they encouraged the patrons to explore the product. She was of the opinion most people already had a kindle of their own, as was my case! She clicked a couple of my photos after taking my permission…

Pleasurable experience while waiting for a friend.

I would like to know details and  effectiveness of the campaign 🙂

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